It’s the scale paradox for small, but successful, marketing companies but one The Marketing Group has been set up to solve says executive chairman Jeremy Harbour.
In essence, a collaborative group of entrepreneurs that have got together to list their businesses, The Marketing Group gives them the scale and liquidity to compete with the industry giants but without the costs, he explains to Proactive.
The group aims for the top 1% of small to medium marketing enterprises, which means they are well-established, debt free and profitable.
And the plan is going well so far he says.
From four companies originally, there are now nineteen in the Marketing Group’s stable with more than 500 people employed worldwide and bags of potential to expand further.